Canon has announced a significant strategic move to strengthen its presence in East Africa, showcasing a range of innovative printing solutions at the Print Pack Sign Expo 2025 in Tanzania.
The company’s participation underscores its commitment to supporting the country’s rapidly growing print, packaging, and interior décor industries.
The exhibition highlighted Canon’s focus on key growth areas through three specialised innovation zones, each featuring live demonstrations of its advanced technologies.
The Commercial Print Zone showcased the imagePRESS V1000, a high-quality colour printer designed to meet the demands of Tanzania’s expanding packaging sector, which is being fueled by the fast-growing consumer goods market.
In the CAD & GIS Print Zone, Canon presented its large-format imagePROGRAF TM255 and TC-20 printers.
These devices are designed to help local businesses transition from traditional offset printing to more scalable and cost-effective inkjet solutions, which are essential for producing materials like technical drawings and marketing collateral.
The Interior Décor Zone featured Canon’s Colorado and Arizona series, demonstrating their versatility for creating customised décor on a variety of materials, including wood, acrylic, and glass. This focus aligns with the country’s booming interior décor market, which is projected to reach $63 million in e-commerce revenue by 2025.
Amine Djouahra, B2B Business Unit Director for Canon Central & North Africa, stated that the company’s long-term commitment.
“We are committed to empowering local businesses with innovative, reliable print solutions that help them compete on a global scale,” he said, adding that Canon aims to be a strategic partner, not just a solution provider, in the region.
Canon’s presence at the Expo reflects a deliberate effort to engage directly with local customers, strengthen its support network, and provide tailored solutions to help Tanzanian businesses thrive in an evolving market.
According to research, Tanzania’s broader printing sector is projected to grow at a compound annual growth rate (CAGR) of 5.9% between 2025 and 2031, making it a key focus for future investment.
